Merchant Growth’s Tabit partners with Jifiti

Tabit, a local B2B buy-now-pay-later solution provider powered by Vancouver-based fintech firm Merchant Growth, announced a new partnership with multinational lending company Jifiti to serve Canadian merchants.

The link-up is built on Jifiti’s embedded lending platform. Online merchants can download the Tabit plugin from any of the top ecommerce platforms like Shopify or WeCommerce, customize their user experience based on their needs, and immediately start offering installment loans and net terms to business buyers. The financing option is displayed to the customer throughout the buyer journey, from product pages through to checkout.

Putting business buyers first: “Through our partnership with Jifiti, we look forward to making the business buyer journey as simple, seamless, and streamlined as it is for consumers,” said Elias Beaino, executive vice president at Tabit. “Using our branded ecommerce platform plugins, merchants in Canada will be able to grow their sales and cart sizes while simultaneously building loyal customer relationships.”

“We’re excited to be partnering with Tabit to help businesses in Canada easily finance their purchases in the most responsible and affordable way possible,” said Victor Ofstein, chief revenue officer at Jifiti. “At Jifiti, we strive to form partnerships with like-minded industry leaders in order to bring value to everyone involved, merchants and their customers, and this partnership achieves exactly that.”

Putting the growth in Merchant Growth: Merchant Growth secured CAD $4.1 million in financing in October 2021 and put the funds to good use with the launch of Tabit. The raise was also preceded by an acquisition: Merchant Growth purchased Victoria-based Capital in July 2021. Tabit also made Funding and Deals news after it announced a partnership with Lenovo earlier this year.