Sipply provides sommelier-approved drinks for any meal straight to your door

The Vancouver-based app’s pairings have increased sales for food and drinks retailers by 15 to 25 percent.

(L - R) Verity King and Caty Tedman, Sipply’s co-founders. Photo: Sipply.

In her backyard in Kitsilano, Verity King and her neighbour, Caty Tedman, uncorked a bottle of Chianti to go with a Margherita pizza that they planned to order from Nook. When they finalized their order on a food delivery app, a series of suggestions popped up — one of which was 7-Eleven's hot dogs; an add-on that wasn’t ideal for reasons beyond King’s vegetarianism.

While the two describe themselves as “different in every way,” they both agreed that few people would go for that choice when ordering a housemade dish intended to complement the wine they had on hand. They also wondered if others felt frustrated by repeatedly receiving options that didn’t take drinks pairings or preferences into account.

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