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Vancouver’s Fox Fold making a mark across North America
The startup disrupting the $60 billion tissue market has expanded from boutique hotels to major chains and a variety of other businesses.
Lisa Tanh
January 08, 2025
(L - R) Fox Fold’s co-founders, Ludovic Siouffi and Gregory Hegger.
Fox Fold, which aims to innovate the toilet paper and facial tissue market, has expanded within the hospitality sector throughout North America.
Launched in February, the company has raised over $3 million and sold more than 5,000 dispensers in the region. It began with boutique hotels like Pacific Sands Beach Resort, The Oswego, and The Annex Hotel, but has since expanded to serve major brands in Canada and the U.S., including Accor, Hilton, Sheraton, and Choice Hotels. It’s also working with ownership and management groups in both countries, such as S&L Hospitality, Evergreen Hospitality Group, and Westmont Hospitality Group: one of the largest firms of its kind.
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