🏙️ How to grow your business in a shrinking market

Discover how local companies beat a sector downslide by transforming their business practices or products.

Author

Kate Wilson
September 15, 2023

Everything’s great when you’re part of a growing market. You’re riding the hype cycle, investment is flowing, and customers see your product as essential. But what happens when that sector starts shrinking?

Here are three stories of companies who made a business-saving pivot — and those who had the foresight to try something never seen before — when their industry faced a downslide.

Who knows: their decisions might just spark some ideas of how to weather today’s less-than-ideal business setting.

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