🏙️ How to grow your business in a shrinking market
Discover how local companies beat a sector downslide by transforming their business practices or products.
Everything’s great when you’re part of a growing market. You’re riding the hype cycle, investment is flowing, and customers see your product as essential. But what happens when that sector starts shrinking?
Here are three stories of companies who made a business-saving pivot — and those who had the foresight to try something never seen before — when their industry faced a downslide.
Who knows: their decisions might just spark some ideas of how to weather today’s less-than-ideal business setting.
The company, which builds mobile apps for major events, charted an innovative course through the pandemic to insulate itself from volatile venture capital and lockdown setbacks. It built a better business as a result.
At a moment where the inherent value of NFTs was on the wane, Indigenous creative directors and strategists invented a new way for the tech to drive economic value for communities — and reach beyond price speculation.
Farming margins are shrinking. While inflation has brought up the cost of food, farmers aren’t actually earning more money, as commodity prices have plummeted and inputs have gotten more expensive. Investors, founders, and engineers discuss how tech strategies can help.