Reusables.com raises $2.6M to scale smart packaging reuse tech

Vancouver-based Reusables.com has raised $2.6 million USD in an oversubscribed seed round co-led by StandUp Ventures and Amplify Capital, with participation from Sandpiper Ventures and Emend Vision Fund. The company is scaling its hardware-enabled SaaS platform that helps institutional foodservice providers eliminate single-use packaging waste by making reuse easier, more cost-effective, and trackable.

Founded by Jason Hawkins and Anastasia Kiku, Reusables.com builds enterprise reuse systems for clients such as universities and hospitals. Its platform includes a tap-enabled container checkout system with no deposits, backend tracking software, and proprietary Smart Return Bins—automated stations that allow users to return containers 24/7 without contamination. The company has deployed the system at more than 34 locations, with institutional partners seeing reductions in both packaging waste and related emissions.

After pivoting in 2024 away from restaurants, Reusables.com focused on institutional clients and its SaaS offering. Since then, the company has seen rapid growth and is on track to triple revenue this year, reaching multi-million-dollar annual sales.

“Our approach is simple: make reuse more cost-effective and convenient than waste,” said Hawkins, Reusables.com’s CEO. “We’re thrilled to be backed by the best tech and climate investors as we scale real impact. Greenwashing won’t solve the waste crisis—technology and execution will.”

The company's seed round drew support from top climate tech and B2B SaaS investors. “Reuse isn’t a trend—it’s an inevitability,” said Meredith Powell of StandUp Ventures.

Reusables.com plans to use the funding to expand its team, enhance its hardware-software integration, and scale enterprise partnerships across North America. The platform is already attracting interest from universities, corporate campuses, healthcare institutions, and major foodservice providers looking for credible, scalable alternatives to single-use packaging.

With growing institutional demand and a focus on real-world impact, the company is positioning itself as a leading infrastructure provider for the circular economy—one smart bin at a time.