If you’ve been paying attention to the quiet resurgence of B2B media, today’s news will feel like the next logical step: BC-based SiteNews and Toronto’s Actual Media have merged to form SiteMedia, a new national player focused squarely on the sectors that build (and rebuild) the country — construction, infrastructure, environment, and industry.
The numbers tell part of the story. Half a dozen publications. Twenty-plus events. Nearly thirty team members spread across the country. But the bigger signal is what this move represents: a recognition that specialized business audiences are worth building real media companies around.
“We saw a bigger opportunity to create something with even more reach, more impact, and more ways to connect people across industries,” said Andrew Hansen, SiteMedia’s CEO and co-founder of SiteNews. “With SiteMedia, we’re launching something Canada hasn’t seen before: a modern media company that brings data, events, insights and news together for an executive audience responsible for shaping Canada’s industrial sector.”
That mix of editorial, events, and intelligence should sound familiar. At Vancouver Tech Journal, we’ve been chasing the same idea — that modern media isn’t just about publishing stories, but about convening communities and building connective tissue across an ecosystem. SiteMedia’s focus happens to be industrial and infrastructure; ours is tech and innovation. But the underlying philosophy is similar: serve a defined audience deeply, create value beyond headlines, and make it easier for the people building things to find one another.
Actual Media’s Todd Latham, who now becomes SiteMedia’s chair, framed the merger as a necessary evolution. “Canada’s biggest industries work better when they collaborate,” he said. “That includes media.”
It’s a timely message. The 2025 federal budget underscored how much of Canada’s growth depends on its industrial backbone. For SiteMedia, that means owning the conversation around what’s being built, who’s building it, and how the country’s infrastructure ambitions intersect with sustainability and talent.
For us at VTJ, it’s another reminder that a thriving business media landscape doesn’t have to mean mass scale — it can mean smart scale. Purpose-built, audience-first, community-led.
Different sectors. Same mission: to help builders — whether they’re pouring concrete or shipping code — understand each other’s world a little better.