Traction on Demand’s spinout Traction Complete secures USD $5M

Vancouver's Pender Ventures co-led the growth financing in the offshoot from the Salesforce-acquired consulting firm.

Traction Complete CEO David Nelson (photo supplied).

Traction Complete, a Port Moody-based spinout of Traction on Demand, announced the closing of its first substantial funding: USD $5 million in growth financing led by Vancouver's Pender Ventures and San Francisco-based Thomvest Ventures. The money, according to Traction Complete, will fuel its hiring efforts to meet customer needs that have been accelerated by rapid growth year-over-year, as well as marketing initiatives.

Some wear on the tires: It’s already the second Pender x Traction link-up of 2023. Pender Ventures announced an investment in Traction Rec, Traction on Demand’s recreation management software solution spinout, on January 4.

Traction control: “We recognize the current economic climate is making it tough for a lot of businesses,” said Traction Complete CEO David Nelson. “This funding is a great compliment to the team and a testament to the impact our products are having on sales teams. Our revenue operations solutions are engineered from over a decade of consulting experience, understanding the complex data challenges of Salesforce users.”

“Traction Complete aligns with our investment thesis of enterprise systems of insight and workforce empowerment,” said Maria Pacella, managing partner of Pender Ventures. “Traction Complete is automating manual data entry and tracking to provide superior organizational insights for sales professionals in order to drive better processes and revenue growth. We couldn’t be more excited to partner with the team on their journey to “rev-up” RevOps and empower sales teams worldwide.”

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