Vancouver-based Dooly acquired by Mediafly to boost sellers’ productivity and efficiency

Dooly, the Vancouver-based platform that aims to make the lives of salespeople more productive and effective, has been acquired by Mediafly, a Chicago-native sales enablement and content management platform used by global brands like Databricks, Nvidia, Intuit, and Nestle.

In a blog post, Dooly founder and CEO Kris Hartvigsen wrote, “Since the beginning, Dooly has been dedicated to simplifying the lives of salespeople so they can focus on the ‘selling’ part of their jobs. Equally, Mediafly understands this pain and has long-provided solutions to help reps save time by delivering precisely what they need, when they need it, in a way that impresses and guides their customers. Combining both solutions with Mediafly’s smart analytics tools gives revenue organizations not just a performance advantage, but a measurable one.”

Hartvigsen emphasized that both Dooly and Mediafly recognize that the market has shifted towards working with fewer sales vendors, and that companies need to create a roadmap that consolidates all sellers’ needs.

Hartvigsen added: “Dooly’s focus on exceptional end-user experiences and ensuring data is where it needs to be helps Mediafly create a more data-informed, joyful user experience. In short, together we’re bringing to market everything you need to assess, convert, engage, and sell more effectively than ever before, without the hassle of managing umpteen procurement processes [and] sacrificing quality.”

Although the details of the deal were not disclosed, LinkedIn shows that Hartvigsen is now Mediafly’s chief growth officer.

‘Quite the journey’

Founded in 2006, Dooly has evolved from “a note-taking tool to help sellers update Salesforce faster” to a platform offering various features for sales and customer service teams.

The idea came to Hartvigsen after a former colleague shared that his startup was struggling “to get information to and from salespeople in a timely, repeatable fashion.” By then, Hartvigsen had worked his way from an account executive to a leadership role where he helped a company achieve over $100 million in annual recurring revenue. Already feeling like he needed a reset in life, the budding entrepreneur felt inspired to offer a solution that addressed the “push and pull between the needs of the business and the needs of the sales team.”

Fast forward to 2020, and Dooly raised CAD $4 million in its seed round. Then, in March 2021, the company secured $22 million in its Series A. One year later, Dooly secured an additional $96.5 million in its Series B round.

Looking back on the organization’s  accomplishments, Hartvigsen highlighted how it was a significant journey to grow the company to its current standing, admitting he had “plenty of jitters about the future” as he had “three kids under 10 and a hefty mortgage.”

“In any journey, you’re only as good as the people that you surround yourself with and I’ve been blessed to surround myself with A-list investors [who] made Dooly not just possible but inevitable,” wrote Hartvigsen. “Our customers, from the very first user that signed up [..] to those that shared their user journeys with us and worked with us to make the product better, more usable, and more human, I thank each of you for making this journey so much more real.

“More important, though,” he added, “are the Dooligans that came to work every day, relentlessly focused on solving user problems and making work so much fun every single day. From the earliest of people that joined us [...] to those that joined along the way, I’m incredibly lucky and grateful to have worked with each of you and thankful that you took a chance on Dooly, and, ultimately, on me.”

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